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LinkedIn Essentials for Modern-Day Networking (2019)
Welcome to the LinkedIn Essentials Online Course!
Welcome video and overview (2:30)
What's your LinkedIn SSI Score?
Week #1 Setup your profile
Gain Clarity on Your Purpose, Your Audience, and the Networking Paths to Your Goals
Your NAME: Setting it up correctly from the start (1:33)
Your HEADLINE: Craft it to grab attention (3:56)
Your PROFILE PIC and cover photo: Choose wisely to build your brand! (7:57)
Your SUMMARY: Create one that instantly connects with your reader! (27:40)
Your EXPERIENCE - How to do it, what to include or leave out, and the reasons why (25:18)
Add MEDIA such as photos, videos, documents, and website links to your profile (2:41)
Your EDUCATION: Make it helpful to achieving your goal (3:01)
Your VOLUNTEER EXPERIENCE: The hidden benefits (3:49)
Your SKILLS and ENDORSEMENTS: Best practices to give'em and get'em (8:09)
Your RECOMMENDATIONS: Build "social proof" of your expertise and trustworthiness (23:18)
Your INTERESTS: See how they help you reach your target audience (11:16)
Week #2 Expand your network
1st, 2nd, and 3rd-degree connections. What are they? (6:18)
Proven strategies to get new connections starting from zero! (34:56)
Proper etiquette and best practices for inviting new connections + proven templates (4:04)
What are LIONs, and should I connect with them? (6:24)
Should I connect with everyone, or just people I know? (2:49)
Looking beyond the people who are relevant to your goals
What to do after your connection request is accepted (7:41)
What's the difference between a Connection and a Follower? (4:13)
Week #3 - Interact with your current and future connections
Alignment and Congruency (6:05)
Properly using comments, likes, and shares (5:07)
Interact with your target audience (10:39)
Effective ways to use LinkedIn Messenger + Proven templates (15:08)
Understanding the LinkedIn Algorithm (4:19)
Insights into maximizing LinkedIn groups (5:13)
Learn how to connect with influencers (3:31)
Week #4 Create your own engaging posts to build your brand and influence
How to create effective posts without creating your own content (5:24)
How to add a photo to your post for more visibility (3:13)
Learn to use the NEW LinkedIn video feature! (4:55)
Understanding the benefits and proper use of #hashtags (14:24)
Learn when and how to "tag" people in your posts (6:53)
"Engaging posts" ... The magic formula to get THOUSANDS of views (6:13)
BONUS training: Advanced prospecting systems, and getting results
Creating a rhythm and routine that works for you
Mastering the Advanced Search feature (9:49)
The art and science behind giving and receiving "warm introductions" (10:26)
Recap and Evaluation
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